I am a Swiss designer, living in Portland, Oregon, USA. I graduated in Industrial Design from Art Center College of Design (Los Angeles).
My career has been focused on the world of sport: footwear, apparel and accessories, as well as consumer experiences and story telling through the lens of athletics. While some projects remain strictly explorative, others have been some of the most commercially successful products in their categories. Working in different sport categories, taught me to research and understand a consumer and their life. How does a sport culture find a way into their lives? What excites me the most is making a product
relevant in performance and through emotional storytelling.
My design focus is a combination of function and a product’s capability to evoke emotions due to it's past story or future intent of use. The world of sports challenges to consider a product in motion and it's ability to move in complete harmony with its athlete's body.